5 E-commerce Pitfalls and How to Avoid Them

Let’s talk about learning from the big league players—Amazon, Zappos, and Nordstrom, to be precise. These ecommerce behemoths have mastered the art of keeping customers content and ensuring their shopping escapades are smooth sailing.


I’ve encountered my fair share of pet peeves that make me want to pull my hair out. Here are the top culprits and a trick or two to make our shopping experiences smoother.


  1. Hidden Fees and Surprise Charges

    Imagine you’re about to hit the ‘buy’ button, feeling all victorious, and bam! Surprise fees show up out of nowhere. Shipping costs, handling fees, taxes – they’re the monsters under the shopping cart. Hey, just be upfront about it, retailers! Let us know what we’re really paying.


Recommendation: Retailers, display all the fees clearly during the checkout process. No more sticker shock, please! Be upfront and clear about pricing. No last-minute surprises when you’re at the checkout—what you see on the product page is what you pay. This level of transparency builds trust and lets shoppers know they can rely on the displayed prices.


  1. Complicated Returns and Refund Policies

    You get your order, and it’s not what you expected. Maybe the color is off or the size is wonky. You’d think returning it would be as easy as pie, right? Wrong. Some stores make it feel like you’re climbing Mount Everest. Print this form, sign here, recite the alphabet backward – it’s a hassle!

Recommendation: Simplify the return process, folks. Make it a smooth ride with a clear, simple-to-follow return policy. Pre-printed return labels and hassle-free instructions, that’s the way to win hearts. The return process is simplified to the max.


Related Post:

Streamlining Your Returns and Refunds Process: 5 Tips for a Seamless Customer Experience


  1. Inaccurate Product Descriptions and Photos

    Oh, the disappointment when your long-awaited package arrives, and what you see isn’t what you get. Fluffy unicorn slippers turn out to be sad, deflated ponies. Give us honest, accurate descriptions and photos. Don’t Photoshop those imperfections away!


Recommendation: Be real and authentic. Show us the actual product we’re going to receive, and describe it in detail. The truth might hurt a bit, but it hurts less than feeling deceived. 

Add images of the product from every possible angle. It’s like you’re holding the product in your hands before hitting that ‘buy’ button. No surprises upon delivery, thank you very much!


Related Post:

Product Photography: Tips and Hacks for Small Business Ecommerce Retailers


  1. Endless Email Spam

    Ever bought something online and suddenly found your inbox flooded with emails from that company? Sure, we love staying informed, but come on, a hundred emails a day? That’s like having a hyperactive parrot squawking in your ear all day long.


Recommendation: Allow customers to choose their email frequency. Some customers like daily updates, while others are good with a weekly summary. Let them tailor the communication to their liking. It’s all about personalized choices.


  1. Cluttered Websites and Confusing Navigation  

    You click on a website, and it’s like you’ve stepped into a maze. You just want to find a simple t-shirt, but you’re lost in the Bermuda Triangle of ‘New Arrivals,’ ‘Best Sellers,’ and ‘Deals of the Century.’ Help us navigate, for the love of shopping!


Recommendation: Keep it simple, organized, and intuitive. A clean, user-friendly interface that guides us smoothly to what we want is a win-win for both parties.


Look for signs of openness, simplicity, and a clear focus on keeping the customer happy.


Let’s make shopping a delight, not a dread! If retailers and ecommerce platforms take a minute to step into our shoes and address these annoyances, we’d all be a lot happier.