Dear Dex,
My email marketing feels like shouting into the void. We spend ages crafting emails, but the clicks are… well, let’s just say my cat shows more interest. I’ve got this nagging feeling those smart AI email filters are playing bouncer, deciding who gets to see our hard work.
So, Dex, how do we write emails that actually get through to our customers and make them want to click (and maybe even buy something)? What’s the lowdown on dodging those bot gatekeepers and landing in real inboxes?
Sincerely,
Quiet
Dear Quiet,
You’re not alone in that digital silence, my friend. It’s frustrating to pour energy into emails that seem to vanish. And you’re right, those AI email filters are definitely part of the equation – they’re the new gatekeepers of the inbox. But think of it less like a battle and more like learning their language. Here’s the friendly guide to getting your emails heard:
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Keep Your Sending Clean. It’s like managing your email address’ reputation. If it’s known for sending junk, the AI will be suspicious. Make sure your email setup (SPF, DKIM, DMARC) is solid, and ditch inactive subscribers regularly. A tidy sender reputation is like a good first impression for the bots.
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Focus on Real Connection. AI looks at what people do with your emails. If folks open, click, and reply, that signals “good stuff.” So, aim for emails that genuinely interest your readers. Think helpful tips, valuable info, and offers they actually care about. Engagement tells the AI you’re not just shouting into the void.
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Talk Like a Human. Ditch the ALL CAPS and the “ACT NOW!!!” overload. Write naturally, like you’re having a one-on-one chat. Authentic language builds trust with both people and the AI.
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Make it About Them. Generic emails get the digital side-eye. Segment your list and send targeted stuff based on what your subscribers like. The more relevant your email, the more likely they are to pay attention (and the AI will notice that positive interaction instead of crickets).
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Keep it Simple to Read. Walls of text and messy layouts can confuse both people and filters. Use clear formatting, break up text, and make it easy to skim. A well-structured email is easier for everyone to digest.
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Test and Tweak. Pay attention to your email stats. What subject lines get opened? What content gets clicks? Experiment and learn what resonates with your audience and slips past the filters effectively. Little tweaks can make a big difference.
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Chat Back and Forth. Encourage replies and build a conversation. Real interaction shows the AI you’re not just broadcasting.
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Be Consistent. Building trust takes time. Keep showing up with valuable content, and your sender reputation (and your engagement) will improve over time.
Think of those AI filters as smart assistants trying to protect their users. So, by sending valuable, engaging, and well-formatted emails to people who actually want them, you’re signaling that you’re one of the good guys. Focus on building genuine connections with your audience, and you’ll naturally navigate those digital gatekeepers. Keep crafting those emails with your readers in mind!
Be well. Stay kind.
– Dex
