Ideas to Make Your Small Business Video Content Sticky

October 8, 2023

Small businesses are constantly competing for attention. With so much content vying for users’ time, it can be difficult to make your digital marketing stand out.

One way to do this is to create sticky content. Sticky content is content that is informative, engaging, and relevant to your target audience. It is also content that is easy to find and share.

When you create sticky content, you are more likely to attract and retain customers. This can lead to increased sales and profits for your business.

Here are a few tips for creating sticky digital marketing content:

Create high-quality content that is informative and engaging. Your content should be well-written, well-researched, and relevant to your target audience. It should also be visually appealing and easy to read.
Optimize your content for search engines. This means using relevant keywords and phrases throughout your content, as well as in the title and meta description. By optimizing your content for search engines, you will make it more likely to show up in search results, which can lead to more traffic to your website.
Promote your content on social media. Share your content on your social media pages and encourage your followers to share it as well. You can also use social media to run targeted ads to reach a wider audience.
Make your content easy to share. Include social sharing buttons on your website and blog posts. You can also use social media tools to schedule your posts and track your results.
Be consistent. Publish new content on a regular basis, such as once a week or once a month. This will help you to keep your audience engaged and coming back for more.
Be personal. People are more likely to connect with content that is personal and authentic. Share your own stories and experiences in your content.
Be interactive. Ask your audience questions and respond to their comments. This will help you to build relationships with your audience and make them feel more connected to your brand.
Be creative. There is a lot of content out there, so it is important to be creative in order to stand out from the crowd. Try new things and experiment with different types of content.

Quick Tips to Improve Video Content Impact

Start with a strong hook. The first few seconds of your video are crucial for grabbing viewers’ attention. Start with a strong hook, such as an interesting question, a surprising statistic, or a compelling story.
Keep your videos short and to the point. People have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are 2-3 minutes long, or even shorter for social media.
Use high-quality visuals. People are more likely to watch and engage with videos that are visually appealing. Use high-quality video and audio, and invest in good lighting and sound equipment. This could also include bright colors, interesting graphics, or dynamic camera work.
Tell a story. People love stories, so try to incorporate storytelling into your video content. Your video should have a clear beginning, middle, and end.
Use humor and emotion. Humor and emotion are great ways to engage viewers and make your videos more memorable.
Call to action. Tell viewers what you want them to do after watching your video. This could be visiting your website, subscribing to your channel, or signing up for your email list.
Add music and sound effects. Music and sound effects can help to set the tone of your video and make it more engaging.
Use text overlays. Text overlays can be used to highlight important information or to add captions to your video.
Edit your videos carefully. Make sure to remove any unnecessary footage and to add transitions and effects to make your video flow smoothly. You don’t have to be an expert video editor. Use video editing software that is beginner-friendly.
Pace your videos well. Don’t overload your viewers with information. Give them time to absorb what they’re seeing and hearing before moving on to the next thing.
Use a call to action. Tell viewers what you want them to do after watching your video. This could be visiting your website, subscribing to your channel, or signing up for your email list.
Use color grading to enhance your videos. Color grading is the process of adjusting the colors in your video to improve its overall look and feel. You can use color grading to create a specific mood or atmosphere for your video, or to simply make your videos look more polished and professional.
Use motion graphics to add visual interest to your videos. Motion graphics are animated graphics that can be used to add visual interest to your videos and to communicate information in a more engaging way. You can use motion graphics to create titles, logos, transitions, and other visual elements for your videos.
Use green screens to create special effects. Green screen is a special effects technique that allows you to replace the background in your video with any other image or video. This can be used to create a variety of special effects, such as transporting your characters to different locations or placing them in front of virtual backgrounds.
Use sound design to create a more immersive experience. Sound design is the process of creating and manipulating sound effects to enhance the overall experience of your video. You can use sound design to create a more immersive experience for your viewers by adding realistic sound effects, music, and voiceovers.

Short Form Video Content Framework and Editing Tips

One way for MSMEs to overcome these challenges is to use short-form videos. Short-form video platforms like YouTube Shorts and TikTok have become increasingly popular in recent years, providing MSMEs with a low-cost and effective way to reach a wider audience.

Educational videos: Short-form educational videos are a great way to share your expertise with your target audience and establish yourself as a thought leader in your industry. You can create educational videos on a variety of topics, such as how to use your product or service, tips and tricks for your industry, or industry news and trends.

Product demos: Product demo videos are a great way to show off your product or service and its features. You can create product demo videos that are as short as 30 seconds or as long as 2 minutes, depending on the complexity of your product or service.

Customer testimonials: Customer testimonial videos are a great way to build trust with potential customers and show them the value of your product or service. You can ask your customers to record short videos about their experiences with your product or service, or you can create testimonial videos yourself by interviewing your customers.

Behind-the-scenes videos: Behind-the-scenes videos are a great way to give your audience a glimpse into your business and the people who work there. You can create behind-the-scenes videos of your product or service being made, your team working on a project, or your office culture.

Funny videos: Funny videos are a great way to engage your audience and make them remember your brand. You can create funny videos that are related to your industry or product, or you can simply create funny videos that you think your audience will enjoy.

Social media trends: Social media trends are a great way to tap into current events and trends that your audience is interested in. You can create short-form videos that are related to popular social media trends, such as challenges, memes, and viral videos.

Consistency in customer experience and relevance is really the key to effective, sticky content for MSMEs.

Going viral is not always important for MSMEs, as it can be difficult to achieve and does not always guarantee success. Instead, MSMEs should focus on creating high-quality content that is relevant to their target audience and that provides value to their customers.

Here are some examples of how MSMEs can use consistency in customer experience and relevance to create effective, sticky content:

A coffee shop could create a blog post series on the different brewing methods for coffee, with recipes and tips for making the perfect cup of coffee at home. The coffee shop could also create a social media campaign where they share photos and videos of their customers enjoying their coffee.
A retail store could create a video series on how to style their latest fashion trends. The retail store could also create a social media campaign where they ask their customers to share photos of themselves wearing their clothes.
A software company could create a white paper on the latest trends in the industry, or a webinar on how to use their software to achieve specific business goals. The software company could also create a social media campaign where they share tips and advice on how to use their software.
A landscaping company could create a case study on a recent project, highlighting the challenges they faced and the results they achieved for their client. The landscaping company could also create a social media campaign where they share photos and videos of their work.
A marketing agency could create an infographic on the latest social media marketing statistics. The marketing agency could also create a social media campaign where they share tips and advice on how to use social media marketing to grow your business.

SMART Digital Marketing Tips for Smart Small Businesses

Video: Emerging Trend in Small Business Digital Marketing

Stick to the basics when creating effective, sticky content:

Know your audience. What are their needs and interests? What kind of content do they like to consume? Once you understand your audience, you can create content that is tailored to their specific needs and interests.
Create high-quality content. Your content should be well-written, informative, and engaging. It should also be visually appealing and easy to read.
Be consistent. Publish new content on a regular basis, such as once a week or once a month. This will help you to keep your audience engaged and coming back for more.
Promote your content. Share your content on your social media pages and encourage your followers to share it as well. You can also use social media to run targeted ads to reach a wider audience.
Make your content easy to share. Include social sharing buttons on your website and blog posts. You can also use social media tools to schedule your posts and track your results.

By creating content that is informative, engaging, and entertaining, you can position yourself as an expert in your field and build trust with potential customers. When customers trust you, they are more likely to do business with you and become loyal customers.

By creating high-quality content that provides value to your customers, MSMEs can build strong relationships with their customers and achieve long-term success.

In addition to the above, I would also like to add that it is important to be authentic in your content. Customers can spot a fake from a mile away, so be yourself and let your personality shine through. When you are authentic, customers are more likely to connect with you on a personal level and become loyal fans.