Phygital Frontrunners Redefining Success in ASEAN

Southeast Asia’s vibrant micro, small, and medium-sized enterprises (MSMEs) are embracing phygital to break boundaries and thrive in the digital age. Here are some inspiring examples that showcase the transformative power of this approach:

  1. Education Evolves

  • Indonesia’s Quipper: This edtech platform provides interactive learning tools, online courses, and AI-powered assessments for schools across Indonesia. They’ve partnered with rural schools to provide tablets and internet access, enabling students in remote areas to access quality education through blended learning.
  • Vietnam’s Ybox: This VR education startup creates immersive VR experiences that bring history, science, and even career exploration to life. Their VR field trips to historical sites like Angkor Wat are engaging students and boosting their understanding of ASEAN culture.
  1. Healthcare with a Phygital Pulse


  • Philippines’ KonsultaMD: This telehealth platform connects patients with doctors for remote consultations through their app or website. They’ve partnered with local pharmacies to deliver medications and offer basic health screenings, bridging the gap in healthcare access for underserved communities.
  • Thailand’s DoctorOnCall: This AI-powered symptom checker and healthcare advice app provides users with personalized health information and connects them to medical professionals for further guidance. This readily available resource empowers individuals to take control of their health.
  1. Government Goes Phygital

  • Singapore’s MyInfo: This platform allows citizens to securely store and share their personal and government-issued data electronically. This streamlined system reduces administrative burdens, improves efficiency, and empowers citizens to manage their affairs digitally.
  • Malaysia’s MySejahtera: This mobile app tracks COVID-19 cases and provides updates and resources to the public. It also facilitates contact tracing and vaccination registration, playing a crucial role in Malaysia’s pandemic response.
  1. Travel Reimagined

  • Thailand’s Local Alike: This tour operator partners with local communities to offer authentic experiences like cooking classes with village chefs and homestays in traditional villages. They leverage AR technology to overlay historical information and cultural insights onto tourist destinations, deepening visitors’ understanding and appreciation.
  • Indonesia’s Traveloka: This online travel booking platform utilizes AI-powered recommendations and personalized travel packages to cater to individual preferences. Their virtual reality tours and 360-degree destination views help travelers envision their trip and make informed choices.
  1. The Phygital Workplace Revolution

  • Vietnam’s The Coffee House: This coffee chain has incorporated smart ordering kiosks and digital loyalty programs to streamline operations and personalize customer experiences. They also leverage social media and online communities to foster a sense of community among their customers.
  • Philippines’ Co-working Spaces: Shared workspaces like Manila’s Acceler8 cater to the needs of today’s mobile workforce. These spaces foster collaboration and innovation, attracting startups and entrepreneurs from across the region.

These ASEAN success stories demonstrate how phygital can empower businesses to reach new audiences, improve operational efficiency, and deliver exceptional value. As technology continues to evolve, the potential for MSMEs to leverage phygital solutions and become regional and even global leaders is immense.