Not all businesses are taking the step towards making video marketing a part of their content marketing strategy. I think they are missing a lot!
Videos are a great way to see if you are connecting with your audience and engaging them. You can share product photos on your social media, write blogs or beautiful descriptions, but there’s nothing more personal than a video. A video lets your customers have a multi-sensory experience of your brand.!
Using videos in your business invites them to be a part of your world. In effect, you are putting them ‘in the zone!
What is Video Marketing and why should we use it?
Video marketing according to hookle.net, is the use of videos to promote and educate people about your product or service. Contrary to what usually comes to mind, it’s not just about creating a video advertisement pitching people to buy your products and services. There are several types of video marketing. Four of the most popular video marketing examples are:
- product demos
- customer testimonials
- behind-the-scenes and
- viral videos
The world of technology is constantly evolving. Video production is no exception. Who would have thought that YouTube would become the second largest search engine next to Google?
Today, YouTube has more than two billion monthly users worldwide, with 500 hours of video uploaded every minute.
There’s also nothing stopping Tiktok from becoming a premium social media platform.
TikTok ranked second in terms of app downloads in January 2021, according to Sproutsocial.com. With nearly 62 million downloads in the first month of 2021.
As a business owner, you certainly would want to use video ads because:
- It increases engagement on your digital and social channels, educates your audience, and enables you to reach out to them in novel ways.
- Video not only gives us a real-time view of events, but it is also easy to share across multiple digital platforms.
- Anyone with internet access can watch or download a video. Anyone with a laptop or smartphone can create their own video in under an hour.
- Video marketing is a rising trend.
According to Statista.com, mobile video ad spending in the U.S. expects to grow from 22.9 billion U.S. dollars in 2020 to 53.9 billion in 2025.
Like the rest of the world, The Philippines, in 2020, became a year of transition as a result of the pandemic. Despite the restrictions on creative production imposed by lockdowns, brands were still able to create ways to keep their businesses adapting to the changes. Video marketing proved to be a powerful tool to stay visible and connected with their target market.
Here are 10 businesses using video marketing as one way to stay connected with their consumers:
According to a survey by Animoto.com, 93 percent of consumers say video helps them decide whether or not to buy a product. Definitely, these businesses have seen the power of video marketing and its benefits to their companies. They belong to the 8 out of 10 businesses that use video in their marketing campaigns as a way to connect with their consumers.
These companies come from various industries, but they all have one thing in common: they used the power of video marketing to rise above the pandemic, stay connected with their customers, and promote, brand, and grow their businesses online.
The rise of video marketing provides a fantastic opportunity for small businesses to up their game. Consumers expect brands of all sizes and industries to communicate with them via video, as video continues to be preferred over other forms of content. People prefer a combination of popular and personalized approaches.
We’re seeing massive shifts in digital video viewership and preferences all over the world. The hard fact is that video marketing should now be immediately integrated into your digital marketing strategy. If you don’t, you risk falling behind your competitors.